What is the Google Sand Box?

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Sand box is like a holding pen Google Sand box is very similar to a new website been put on probation, and the website is kept lower than expected in search engine searches, after the sites proven its worth before having the full value for its incoming links and content.for new websites to the world of search engines.

The reason behind Google Sand Box is fairly simple its put into place to stop spam related sites that adds numerous purchased links, and ranking highly for their keywords from the date of launch which in turn forces the website’s with real content being pushed down the ranking in search engines. As a result, new sites are put into a form of probation i.e. Google Sand Box.

How long do we stay in the Sand Box?
Stays in the Sandbox can vary from one to six months, with three to four months being the normal time frame. Less competitive searches will be given the much shorter stay, while hyper-competitive keywords will often spend six months in the Box. The most frequent length of stay is about three months for most search terms.

Are there variable lengths of stay in the Sandbox?

The stay in the Sandbox is highly variable. The more competitive the keyword, the longer the site spends in the Sandbox. The filter will be gradually decreased over time, and will lose most of its dampening effect in about three months. Of course, for the most competitive search phrases, the Sandbox filter might remain in full force for six months.

So what can we do to reduce the effect of the Google Sand box?

Its very dfficult to avoid the sand box effect but we can do certain things to show Google that our site is geniune.

• Keep adding content & good incoming links to the sites as time passes by, relevant and fresh content and good links will take you to the top.
• Launch your content progressively instead of waiting for all the sites pages to be complete then launching at one time. Google dislikes a tidal wave of links and content from one site.
• Concentrate more on less competitive keywords so as to get top search results from the very beginning.
• By adding some powerful incoming links, with strong link anchor text, and by adding keyword rich relevant content, your site will rise quickly from the Sandbox.
• Purchase of an already existing domain will help
  
• As Google is not only search engine or marketing tool you can rely on other search engines which have no Sand Box at all or probation period is relatively shorter than Google this will also minimize the damages of the Sand Box effect.

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