Relevant Keywords and Keyword Phrases
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Relevant Keywords and Phrases
Attract more traffic by careful selection of Relevant keywords and keyword phrases.
The key to the success of your website or blog is to attract traffic, one way of generating targeted traffic is from the search engines e.g. Google and thats though the use of the “keyword” meta tag. This meta tag is used when your site is indexed by all the major search engines with the exception of Excite, Google, Lycos and is one of the elements that is taken into consideration when the search engines decides how high or low your site will be listed on there site.
Deciding upon which relevant keywords and keyword phrases to use for your site will have a critical bearing not only on your position in the engines, but on the level and quality of visitors to your site. If you just guess your keywords your chances of generating the traffic you want are almost zero.
So how do you decide what your keywords should be? Here are five steps you should take that will help you to select the most appropriate keywords for your website.
1. Use the keywords you would use if you were looking for yourself.
Imagine that you are a potential visitor trying to find your own site. What words would you use in a search? Think about it and make a list. Try and think beyond the obvious words, consider using a Thesaurus maybe in microsoft Word to come up with slightly less common alternatives.
2. Now do a search using the keyword or keywords you selected above.
Go to the search engines and do a search using the list you’ve just made. Do the sites that come up in the top thirty look like they are appealing to the audience you are trying to reach? If so, you’re obviously on the right track. Look at the relevant keywords these sites are using (use “view source” in your browser) and see if there are any keywords they are using that could be suitable for your own site. If so, add them to your list but don’t just copy the keywords from the top couple of sites and use them for your own site, it’s unlikely that you’ll get the same results, not to mention that it’s unethical.
3. Use keywords that you know people are searching for.
Make sure that you are using words that surfers are actually use when they search. There are a several companies that will provide details of the top 200 or so search words that are currently being used. Another good source is Meta Spy. MetaSpy shows you in real time the searches actually being performed on MetaCrawler.
4. Using keyword phrases not just individual words.
A lot of web surfers don’t just use one word, they use two or more words or phrases. An excellent way to find alternative phases is Google Adwords keyword tool.
As an example, is some results from the relevant keyword phrase “making money”:
“making money on the Internet”
“money making easy”
“money making fast”
“making money internet”
“making extra money”
“making money from home”
5. Be more specific about the keywords and keyword phrases you use.
The more specific you are with your keywords or phrases, the better chance you have of a higher listing because there is less competition for your keyword. The best way is by “longtail keywords” its for example, suppose your website is “travel” and a quick search in Google will come up with 1,130,000,000 sites so you can see to compete here will be impossible, so maybe look at “flights” now google reduces it too 3,570,000 sites so the competition is reducing.
Now consider adding “cheap” to “travel flights” and see what happens and now we have 381,000 sites. which you would stand a better chance of getting high in the rankings on Google.
So by now having a keyword phase of “cheap travel flights” you have reduced the number of sites from 1,130,000,000 to only 381,000 which mays sense.
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5 Comments on this post
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Earl Netwal said:
So if I have a list of long tail keywords, do I try to use each of them once or twice, since they all tend to include the keyword in different ways, or do I focus on one long tail phrase and repeat that?
November 4th, 2008 at 2:45 am -
Chad said:
What a great post. I picked up a few tips on density here. Thanks for this.
November 5th, 2008 at 6:39 am -
Simon said:
@Earl, try not have two many keywords in an article as your article will lose focus too… I try write abut one or at most two keywords and stick with that
November 8th, 2008 at 2:40 am -
DStudioBali said:
Talking about making our post look normal, usually I use only one or two keyword. One for bold text and the other one is normal text. ANd I think I agree with you SImon, have two many keywords in an article as your article will lose focus
November 16th, 2008 at 10:55 am -
Bali Villas said:
I like your no 3 idea. I try to optimize my page based on this tips. thanks
November 22nd, 2008 at 3:44 am
