Sep 22 2007

How to Optimize Your RSS Feeds For Search Engines

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When creating your RSS feeds it’s recommended to optimize for search engines as you would your website or blog.

Below are 8 simple steps to help you optimize your RSS feeds:

1. The title for the feed must contain keywords relating to the content. Ensure your content and titles are relevant.

2. Try to emphasize keywords in your link text. Search engines typically use the text in the feeds internal links to help identify the keywords to use for your RSS feed.

3. Always be the first to subscribe to your own RSS feed. You need to know what you readers are seeing; also this is a good way to experiment with your feeds format.

4. Display a RRS feed on your website. By adding a RSS feed on your site that will provide fresh articles, therefore the search engines will spider your site regularly and hence index your site.

5. My MSN and My Yahoo. The fastest way to get your RSS feeds spidered by MSN and Yahoo is to include your feed to a MSN or Yahoo home page. Just use your MSN and Yahoo home page and add you own RSS feed, by doing this your RSS feed will be spidered within 48 hours.

6. RSS Feed backlinks. Just like any site or blog you need your feed to gain in popularity by submitting feeds to appropriate directories. When submitting your feed go to http:// rss-specifications.com/rss-submission.htm

7. Internal links. Ensure all your links within your post are complete, so when other sites syndicate your content the feed works and make your links open a fresh browser to keep people on your site.

8. Most feed readers display feeds in the reader alphabetically. This means that if your RSS Feed title begins with A then it will probably appear in the top of the list in most feed readers. Keep this in mind as it will ensure readers who browse will come across your site first.

Remember that quality content will keep visitors coming back and RSS feeds can be a simple and inexpensive method to promote your site

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